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The World In Prints

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The History of Advertising Posters from the Late 19th Century to the 1940s

Yazar

Basım Yılı

2020

Baskı Sayısı

1

Sayfa Sayısı

240

Cilt Durumu

Ciltsiz

Kağıt Tipi

2. Hamur

Basım Yeri

Türkiye

10%

345,00 310,50

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Açıklama

The lowly placard, a quick and efficient device used to spread news or advertise goods, ascended to the level of a respected art form in the late 1800’s in France. The `art poster’ was born at the convergence of new aesthetic movements, technological advances and societal changes. Fine artists were swayed from their lofty perches to join the practical arts, influenced by the egalitarian spirit of the Arts and Crafts movement. Artist Jules Cheret, “Father of the Modern Poster,” perfected a means of high-quality printing that produced large, colour saturated images. An emerging middle class was the ready target for the consumption of newly manufactured goods, literary publications, theatrical events and leisure time entertainment.

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